Posted by Cristina Mejia
Clean beauty refers to cosmetics formulated with safe and transparent ingredients, avoiding compounds that are questionable for both your body and the planet. In this blog post, you'll learn how to recognize them and why you should choose them.
What does clean beauty mean?
Origin of the term
The concept originated in the United States and Europe in the late 2010s, driven by retailers like Credo Beauty and consumer concern about toxic ingredients in cosmetics . Today, it's a global trend demanding more responsible formulas.
Difference between clean, natural and organic
| Criterion | Clean | Natural | Organic |
|---|---|---|---|
| Main focus | Security and transparency | Plant/mineral origin | Agricultural Certification |
| Synthetic ingredient | Allowed if safe | No | No |
| Certification | Not mandatory | COSMOS Natural | USDA, COSMOS Organic |
Principles of clean beauty
Lists of “prohibited ingredients”
Brands and retailers are creating formulations that exclude parabens, phthalates, SLS/SLES sulfates, volatile silicones , and allergenic fragrances, among others.
Certifications and seals
Although not essential, seals such as COSMOS, ECOCERT and EWG VERIFIED™ make it easier to choose reliable products.
Advantages of clean beauty cosmetics
These are the key benefits:
- Lower risk of irritation on sensitive skin.
- Transparent formulas with complete INCI listings.
- Biodegradable ingredients that reduce the water footprint.
- Eco-designed and recyclable packaging .
- Support for ethical suppliers and fair trade.
- Responsible innovation with safe alternatives to controversial preservatives.
How to identify a clean beauty product
Read the INCI label
Review the order of the ingredients and prioritize the ones you recognize. If you need help, apps like Think Dirty or Yuka provide a risk indicator. On our ingredients page You will find a guide to what we use and don't use at TEIA cosmetics.
Review certifications
Look for external labels and verify that the brand publishes its no-lists . Transparency is the golden rule.
Myths and realities
Myth: “Everything natural is safe.”
Fact: There are natural allergens just as potent as synthetic ones. Clean Beauty doesn't demonize chemicals; it critically evaluates them.
Conclusion
The clean beauty movement combines science, ethics, and sustainability to offer you formulas that care for your health and the environment. If you're looking for cosmetics with clean ingredients and responsible packaging, you've come to the right place.
Ready to feel the difference? Learn how we minimize our environmental impact and explore our clean beauty line . Your skin and the planet will thank you!
