How to choose the right shade of foundation?

Finding the right foundation shade can be quite a challenge. We often face the frustration of choosing a foundation that doesn't perfectly match our skin tone. However, by understanding the basic principles of colorimetry, we can make this task much easier and more accurate. In this blog, we'll provide some helpful tips to help you identify your correct foundation shade and achieve a flawless look.

Step by step to find your ideal foundation shade

1. Understand your undertone: Before you start searching for your foundation shade, it's important to understand your undertone. Undertones can be warm, cool, or neutral. An easy way to determine your undertone is to look at the veins on your wrist. If your veins have a green tint, you likely have a warm undertone. If they appear bluer, you likely have a cool undertone. If you can't tell whether they're green or blue, you may have a neutral undertone.
2. Test your jawline: Once you have an idea of your undertone, test your jawline to find the right shade. This area most accurately reflects your natural skin tone because it has less sun exposure.
3. Consider your skin type: In addition to your skin tone, consider your skin type. If you have oily skin, choose oil-free, long-lasting foundations. If you have dry skin, opt for hydrating and luminous foundations. For combination skin, look for formulas that adapt to different areas of your face.

Pro tip for getting your foundation right

Select three foundation shades that are close to your undertone and apply them in parallel lines along your jawline. Blend each shade gently and see which one blends best. The right shade is the one that disappears when blended into your skin. Avoid shades lighter or darker than your natural skin tone to avoid an unnatural finish.

Tips for choosing your makeup foundation when shopping online

1. Know your skin tone and undertone: Before shopping online, make sure you know your undertone (light, medium, dark) and undertone (warm, cool, neutral). This will help you narrow down your options more accurately.
2. Check descriptions and reviews: Read the descriptions of each foundation and search for keywords about undertones. Many brands detail the skin types they're designed for. Also, check out reviews from people with similar skin tones to learn about their experience.
   
   

You can also try our quiz designed to find the right shade of TEIA products.